Sometimes Business Takes a Backseat to Staying Sane

September 27th, 2017

I think I’ve mentioned in the past that I only turn over cross-platform, printer-ready PDFs to clients. It’s what I arrive at by job’s end that they pay for; and I spell that out in every contract I write. Perhaps because I worked that day job for over 32 years in New York’s Unified Court System, I use the attorney’s phrase “work product” to describe the InDesign and Quark files I create to get to those PDFs at job’s end.

But I just ran into a situation that made me rethink this position of mine.

I’ve been working on the book Veritas Pictura, a book of some 300+ photos illustrating a series of philosophical questions that are then answered by thinkers from many different walks of life. Or maybe it’s the other way around: it’s a book that delves into some of life’s questions using a kind of Socratic method, punctuated by those 300+ vivid photographs. Either way, the book is a very interesting bit of work.

I’ve been working on this one for a while, since Valentine’s Day, February 14, of this year, when I began editing photos. It proved an opportunity to hone some of my Photoshop skills—in particular, Selecting—and I sharpened my ability to edit out and drop in elements of photos.

Then there was a break of a couple of a few months while the author finished writing and the final editing was done. Aside from some back and forth fixes the printer needed, my end of things was completed.

Until today.

Today, much to my client’s consternation and not just mine, the printer said certain pieces of art used on the jacket, were low-resolution. So, of course, I started by checking what my client had sent me and found that they were the requisite 300 dpi. Next I looked at the art placed in my actual InDesign file for the jacket. Same thing: 300 dpi.

In a burst of flexibility, I packaged the InDesign doc for the jacket, the fonts used, and the images the 300 dpi images they say are “lo-res” and sent them to the printer. Perhaps they can find some issue I’m unaware of that’s causing the problem they see. That’s not something I plan to make a habit of doing, but in this case, when it’s simply not clear to me what they’re talking about I think that is the prudent step.

Entry Filed under: book design,freelancing,printing

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