May 2nd, 2016
My apologies to the motion picture makers who first used the title above, but it was the first phrase I thought of when I was informed that Pascha Press, the indy publisher of When My Baba Died and its associated workbook, for whom I served as Creative Director, was suspending operations.
Publishing remains a rough business. When there was only traditional publishing, big companies that essentially decided what books were available for readers around the world—this after globalization and consolidation of many, many publishing companies worldwide left just six then five mega-publishers—would make or break new writers and recycle the same batch of proven bestselling authors and their periodic latest works. Then—the way I see it from my perch as a freelance book designer thanks to the personal computer revolution—desktop publishing came along and led to the legitimizing of “vanity publishing,” which gave way to the self-publishing revolution.
It was said once that, “The power of the press belongs to he who owns the press.” [My apologies for the sexist pronoun, but that’s the quote.] Turns out the real power may have been in the ability to accomplish pre-press and production on a desk in one’s bedroom or on a laptop at the library. And once the ability to publish e-versions became available at—in some cases—virtually no cost to authors, the dogs were let out. Once and for all.
Books that once would have found their way blocked by the gatekeepers of traditional publishing—to be sure, some deservedly so—got their chances to find audiences both in print and on e-devices. To be sure, the absence of gatekeepers makes it all the more important that authors make their best efforts to choose their subjects with some care, write well, get their manuscripts professional editing and design, and develop and execute a targeted marketing plan.
When I began my career as a freelance book designer some 25 years ago “with a net”—that is, “on the side” from my unrelated 9-to-5 job—I worked for a few traditional publishers and some smaller publishing companies that specialized in Catholic literature and science, math, and other professional journals. The past six or seven years, however, self-publishers alone have filled my production calendar. And more and more of those self-publishers have formed their own publishing companies.
I realize that individuals forming their own publishing companies did not result from anything I said, but I have been telling clients and potential clients for some time now that choosing to self-publish is a decision to go into business as a publisher, even if just one time for their one book. Additionally, there is something of an imprimatur given by having the name of an actual business entity, a company or corporation, on the cover and title page of a book.
But as the publishing business democratized, the competition for eyeballs—and, more importantly, for people willing to lay out their hard-earned money for the privilege of possessing and reading print books and their various e-versions—has spiraled ever-upward. That makes the marketing and promotion of book sales most important.
And it doesn’t always go well for these independent and self-publishers, which saddens me, as I don’t just earn a living from book design. I also just plain love books. Especially print books.
So I am saddened by the decision for Pascha Press—the publisher of the very original and vital children’s book, When My Baba Died (and its accompanying workbook)—to shutter its operation.
I would still implore anyone who has or knows anyone with young children who have faced or are facing the prospects of a loved one’s passing to contact Pascha Press directly or Amazon and purchase a copy of, When My Baba Died and the workbook.