I’ve “Gone Global”

November 30th, 2009

A week or so ago I finished work on a book for a self-publisher, Jen Hall. The book, Success Is Simply Spiritual, is more than a simple self-help book, but a kind of treatise on achieving one’s dreams. And for that I highly recommend it to anyone looking to achieve things beyond the everyday “stuckness” we all occasionally find ourselves in.

But that is not the point I view this particular book from right now. I have worked on design-and-layout projects for self-publishing authors before. It happens, however, that Jen lives and is based in Australia. Hers was my first book for a client outside the U.S.

I had always wondered about issues like coordinating payment originating in non-U.S. currency—and also, frankly, about dealing with another layer of detail should there be any problem with timely payment. Well, of course, there was no problem. My pre-work conversations with Jen revealed a person—never mind an author and publisher—of the highest integrity; also someone who knew what she wanted and was very easy to work with.

So the project went off without a hitch and I await my copies of the book to inspect my handiwork and read it through as a book and not a “project”. But it wasn’t until the other night, reading Shel Israel’s insightful work, Twitterville, that it occurred to me: I’ve now gone global!

All the more remarkable when I think of how I reached this point. After resisting social media—Facebook, MySpace, YouTube and Twitter among them—on a whim, I engaged in Twitter nearly a year-and-a-half ago. Like many people who formed their opinion without actually trying it, I wondered why I should be interested in what someone I’d never met was doing or where they were. More to the point, I wondered who the hell would give a rat’s ass what I was up to.

Well, by superstar standards, I have a modest number of followers, a few over 1,800 and I’ve topped out at following just over 2,000 people. But within those numbers I’ve had some pretty meaningful exchanges—as well as some not-so-meaningful that were just fun—and made contacts or cultivated existing contacts to the tune of three books so far.

In Twitterville Shel describes the forming of bonds that can create a global clientele among people who will otherwise never actually sit in each other’s presence—except perhaps via the kick of videoconferencing (which I utilized with Jen and her copy editor). So now that I’ve gotten to that part of the year where I market myself to publishers in what seems almost like a horse-and-buggy method, email, looking for next year’s work, I am rethinking how far to cast my net.

Truly it is a remarkable time to be alive and a hoot of a way to conduct business.

Entry Filed under: clients,freelancing

2 Comments Add your own

  • 1. Joel Friedlander  |  December 3rd, 2009 at 1:00 am

    Steve,

    That’s awesome, to have a client in Australia, although I guess it’s a lot more likely now than ever before.

    You seem to be a natural at social media, I’m always interested in reading your “serial” tweets because inevitably you tell a story.

  • 2. admin  |  December 3rd, 2009 at 5:41 am

    Thanks, Joel. Truly, this is a 24/7 world. And no place is too far if there’s an Internet connection.

    I was always a letter-writer–long, conversational ones to make the people receiving them feel they were visiting with me and not just reading something I’d written. Now I often write that way in my tweets and postings.

    I try not to do many “serial tweets,” because I’ve been told ppointedly it ticks some people of. I don’t, for the life of me understand why, except that 140 characters is the the rule and some don’t like anyone’s skirting rules. So I may’ve lost some Twitter followers over it. Which is kind of sad, as I can’t follow anyone else until I have more than 2,000 followers myself. I’ve had to pass on some really great folks who focus on publishing/design/art because of this limit.

    I’d really like to get those followers so these new ones don’t unfollow me. In some cases, they’re more on point than others I’ve been following now for a while. But I don’t want to have to cull thru everyone and make judgment calls about deleting some to add others. Especially since, on point or not, I’ve enjoyed pretty much every one of my followers’ tweets.

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