The Year Just Past

December 31st, 2012

2011 was a boom year. 2012 not so much. Not to say that I was not busy. In fact, I worked pretty much throughout the year. I worked on a couple of long-term book projects—interior design and layout on one; cover design and execution and interior design and layout on another—longish books with stringent creative requirements that stretched through from one year to the next. These two books actually made up the lion’s share of my work. There were other books as well, but, overall, though I was worked steadily, the year was not so profitable as the one before.

Entering 2012 my optimism was on the wane. It simply seemed to me that I could not expect it to be as financially rewarding as 2011. Of course, I always worry about self-fulfilling prophecies and giving myself excuses for failing. But 2011 had been head and shoulders financially better than any other year I had ever worked as a freelance book designer/layout artist. The way the rest of the American economy suffered, I could not imagine that freelancing in the publishing arts would continue to fare so much better.

This was also the year in which my promotional skills took a step forward. I don’t pretend to know any more or any different than people who, for instance, make social media their main field of play, but I have finally coordinated my Facebook, Twitter, LinkedIn, and blog presences. I have been contacted through each of those venues by prospective clients. This last quarter of the year has seen a number of exciting propositions materialize.

First, I managed to line up three new books to begin in January. And second, I have opened a new avenue  to promote my services, beginning to review big, new books on design on my blog. The first appeared about a month ago and was about Stephen Coles’ The Anatomy of Type. The second is being done as a series, the first of which appeared just a couple of days ago, on Phaidon’s boxed set, The Archive of Graphic Design. (The latter ill resume next time I post to the blog after the instant piece.)

And so it goes. I am set up for the biggest start to a new year that I have ever had!

Entry Filed under: design books,finding work,freelancing,social media,typefaces

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