“Introducing the iPad”

January 27th, 2010

Today we take a break, an interlude, and a breather from the third and final piece of What I Have Learned About Columns while I bring you the text of an email I have sent Apple Computer.

Dear Apple, Inc.:

I started doing book production work on my first Macintosh, a IIx, 17 years ago. Six Macs later, thanks to those machines and the Internet, I am a marginally famous book designer–Google “Stephen Tiano” and see. Check out both my website and my blog.

What I’m interested in are any guidelines you may have for creating eBooks for the iPad. I realize there are such, indeed, a whole SDK for app developers, but I’m not talking about creating apps. I’ve noodled some with Adobe’s epub software. But I noticed its graphic capabilities were lacking. I assume that is no longer tue, if the iPad and it’s incredible graphic capabilities are to be used to th max. So, much the same way Apple established its Human Interface Guidelines for software developers, I assume there must be some set of rules for correctly creating eBooks for the iPad.

I understand you have your agreements with some “heavy hitter” traditional book publishers. But you may or may not have noticed–I sure have the last two or three years–print publishing is in, to be kind, a state of flux. To be more to the point, it has reached a state of chaos. In this two- or three-year period, I have begun to work with more and more self-publishing author. In fact, self-publishing books seems to be the notable area of print publishing that is growing and expanding in a big way.

As I said, I have played some with creating eBooks, but my initial efforts did not satisfy me as an artist-book designer. But the iPad has me returning for another, enthusiastic look-see. I am preparing to make a pitch to self-publishing clients that Kindle/Amazon and Google are yesterday’s eBook news. Henceforth my advice to self-publishing book authors interested in publishing eBook editions is that the iPad and Apple are the market-makers here.

Has Apple given any thought to the growing segment of self-publishing book authors? Do you have any information on standards for eBooks on the iPad that you are willing to share with a professional book designer?

Thank you.


Stephen Tiano
Book Designer, Page Compositor & Layout Artist

tel. & fax: (631)284-3842 / cell: (631)764-2487
iChat screen name: stephentiano@mac.com
Skype: stephentianobookdesigner
email: steve@tianobookdesign.com

website: http://www.tianobookdesign.com
blog: http://tianobookdesign.com/blog
twitter: http://twitter.com/StephenTiano

I just received the following automated reply:

Message Subject: Other
Follow-Up: xxxxxxxx

That is all.

Entry Filed under: book design,e-books

3 Comments Add your own

  • 1. Katharine O'Moore-Klopf  |  January 28th, 2010 at 9:40 am

    Well, there‘s great customer service for you! I hope that an actual person at Apple does get around to answering your questions, which are valid ones.

  • 2. admin  |  January 28th, 2010 at 7:02 pm

    As much as I love every Apple product I’ve ever owned, I must admit I’m not always thrilled by their customer service. But, to be fair, they could be very busy after yesterday’s event and not able to spend the time communicating with a lone book designer.

  • 3. Tweets that mention Steph&hellip  |  January 30th, 2010 at 11:41 am

    […] This post was mentioned on Twitter by Stephen Tiano, Stephen Tiano. Stephen Tiano said: @bencrowder Yeah, I wrote them a letter. They answered. Sort of. 😉 See: http://is.gd/7bUmA […]

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