Archive for January, 2015

2014’s Takeaway … Punctuated Already in 2015

Add comment January 7th, 2015

I went on some in my last blog piece of 2014 about a mishap of an attempted negotiation on a big book design-and-layout project. It stuck in my craw, I must say, and I’ve been stewing on it since it happened.

Then I began retracing my steps and tried to figure out where I had gone wrong. What I realized was that the old saw about effort that you give away for free will wind up defining your value to some potential clients. And there’s more if you already know that it’s a mistake to give your time and work away—even preliminary work that’s more thought than labor.

When dealing with that potential client I wrote about I knew when I reached the point where I was allowing myself to be taken advantage of. It caused me to pull up short, shut down, and stop giving my full effort. After all, why give my best effort for nothing.

All that accomplished, however, was to make the potential client wary. He disliked my half-hearted effort. The smarter move would have been to tell him at the start that I would only begin to percolate ideas when we had a contract in place, my first instinct and the one that I ignored.

* * *

So today, January 7, someone who’d posted on some board or forum or something, looking for a book designer, telephoned. I had answered her posting and she was getting back to me. She sounded like a nice enough older woman. But it began to get weird when she told me she was the most intelligent person I would ever meet. She was looking for a book designer, but had “done 90% of the design.” And despite my 23 years of experience I would learn plenty from her.


But when she couldn’t quite deliver a direct answer to my questions about exactly what she wanted me to do, how she would deliver the text, whether there were illustrations, and what she was doing about a cover, I found myself wondering whether I could ever ask for a price that would make the job worthwhile.

When I wished her well going forward and said goodbye, I knew that this time I would have no misgivings about walking away from a possible project.


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