Archive for September, 2012

Large Type Might Not Be Only for Well-Known Author’s Bylines

2 comments September 8th, 2012

One of the problems for me with many of the forums that self-publishers frequent is that many threads end up discussing rates—that is, how to get one’s book edited, designed, typeset, and marketed for the cheapest possible outlay of cash. Recently, though, a really interesting conversation took place about book covers. Specifically, the issue arose whether an author’s name should be large, larger than the book’s title, and under what circumstances.

The consensus, with which I instinctively agree, is that it is appropriate to sell a book by pumping up the author’s name on the cover when that author is a “name,” a big-time author with a following. Stephen King’s legions of fans only need to see his name to buy without thinking.

I am not faulting readers for their faith in Mr. King. Nor am I suggesting that publishers or designers misplay their cover strategy by not going the same rate for books by authors not nearly as well known or, indeed, unknowns. But I got to wondering whether featuring an unknown’s name large on the cover might not send a message like: You may not have heard of this author, but he or she is not to be missed.

What do you think?


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