Comments on: How to Win When Self-Publishing Your Book http://tianobookdesign.com/blog/?p=65 About an ex-Brooklyn boy making good making books Thu, 18 Apr 2013 14:53:54 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: admin http://tianobookdesign.com/blog/?p=65&cpage=1#comment-93 admin Fri, 20 Nov 2009 23:04:32 +0000 http://tianobookdesign.com/blog/?p=65#comment-93 I’d have to agree, of course. But then it occurs to me that all consumers/users/customers pretty much think once they pay a professional for services, that professional magically makes whatever they were servicing–a car, an air conditioner, or a book–work right.

]]> By: cj Madigan http://tianobookdesign.com/blog/?p=65&cpage=1#comment-89 cj Madigan Wed, 18 Nov 2009 15:52:40 +0000 http://tianobookdesign.com/blog/?p=65#comment-89 Of course I totally agree with you, Stephen. In my work with privately published books I’ve noticed two things.

1. Writers tend to think it’s all about the writing. But people expect the writing to be good–that’s pretty much a given. [Hence the need for a good editor and proofreader] But it’s the design–both the cover and the interior–that brings potential readers to the book.

2. Many self-publishers/private publishers conflate design, page composition, and printing because printers offer these services. So the writer thinks that the step is 1. hand off a Word file 2. get a printed book.

So we continue on trying to educate.

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