Posts filed under 'The Phaidon Archive of Graphic Design'

The Phaidon Archive of Graphic Design Companion, Part VI Identity

1 comment March 20th, 2013

The next category in The Phaidon Archive of Graphic Design is Identity. To the extent that a book cover, for instance, establishes identity and can be part of a larger “package” that could include ads, posters, websites, etc., I guess I understand the idea of Identity. But a true Identity element is used in those different ways: in print, packaging, video, and so on.

The Archive shows some powerful and effective pieces. They demonstrate some very well-known examples of brand in the twentieth century.

ibm

mobil

lufthansa

swissair

tokyo_olympics

munich_olympics

mexico_city_olympics

As book design is my area, this category is the first one I viewed a something of an outsider. Even film graphics were something I felt common ground with, as I once wrote film criticism for a couple of arts papers and remain a real movie buff. But from “outside” this category I still see a number of impressive examples of typography and graphics working together.

tropon

aeg

herman_miller

beauty&the_beast

salt

All the pieces, including ones I have not displayed here, can serve to stimulate both students and practicing graphic artists. And inspiration is almost always worth the price of admission. Even—or perhaps especially—when the identity established is a horror, there is something to be learned about how visuals can move us.

swastika

The Phaidon Archive of Graphic Design Companion, Part V Book Cover

Add comment March 6th, 2013

Before I learned to design books, I learned to love books and movies. And film titles were actually some of the first graphics to make an impression on me. So I looked forward to the Film Graphics category from the moment I saw it named on one of the divider cards in the box in which The Phaidon Archive of Graphic Design arrived.

Film graphics often find their way onto movie posters, in addition to titles and credits. And this category is about the graphics themselves. It has the smallest number of examples in the categories reviewed to this point.

While not immediately intuitive, the connection I see between film graphics and book design is along the lines of the inspiration many graphic artist get from “found type,” letterforms found out “in the wild,” in real life. The relations between type and the space around it are displayed in a number of ways under this category.

Type as graphics are particularly useful for book covers and title pages. The Archive inspires in yet another way.

anatomy_of_a_murder

from_russia_with_love

north_by_northwest

the_man_with_the_golden_arm

vertigo


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